Fort Atkinson High School students in Marketing II (Advanced Marketing) concluded a five-week period of marketing-based consulting with local Fort Atkinson business Beauty & the Bean.
The work was completed on Friday, April 23rd, according to information released by the School District of Fort Atkinson.
Beauty & the Bean is a local coffee shop and salon owned by Cassie Scolman, who volunteered her time and entrepreneurial knowledge with the Marketing II students throughout the process.
The consulting work began on March 18, when students had the opportunity to research the business and personally interview Scolman regarding questions about her business. During that time she shared four areas for potential marketing and operational improvement with the Marketing II students.
In the weeks that followed, student groups worked together during partial class periods to conduct in-depth research on the industry, observe local Jefferson County competitors, and ultimately outline marketing-based, cost-efficient solutions that Beauty & the Bean could potentially implement.
The project concluded when Scolman and a small panel of judges heard the five groups of students present their consulting solutions via Zoom-friendly, in-class presentations.
Fort Atkinson High School students in Marketing II (Advanced Marketing) present their findings after concluding a five-week period of marketing-based consulting with local Fort Atkinson business Beauty & the Bean. Submitted photo.
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