Chamber loan program helps launch area businesses

The year 2020 was not friendly to new business launches, but a loan available through the Fort Atkinson Area Chamber of Commerce made that a possibility for three new businesses downtown, according to information recently released by the Fort Atkinson Area Chamber of Commerce.

According to the release: The chamber’s Revitalization Loan program was established in 2008 to encourage small businesses to consider investing in buildings downtown, but has since expanded to include properties located throughout the city. The program is offered in partnership with Badger Bank, Fort Community Credit Union, and PremierBank, each of which have committed to support an aggregate fund of $250,000. Applications are open to all businesses located in Fort Atkinson.

In the past year, three new businesses applied for and were approved for a loan through the Revitalization Loan program. Erin and Mitchell Patterson, owners of 10-62 Saloon, used their loan to completely update their building at 12 S. Water Street East. 

“We were so thankful to utilize the revitalization loan to uncover and restore the charm of our new neighborhood bar. With these funds, we could tackle the much-needed facelift this location required without having to immediately deplete our construction loan,” explained Erin Patterson. “While some repairs, like new windows and restoration of the rotting storefront, were a necessity, the added funds allowed us to focus on making them aesthetically pleasing to the eye. Quality repairs are costly, but they add to the beauty of our small city and are worth every penny. We look forward to revealing our renovation to our community members.”   

Tavern on Rock, formerly the location of The Belmont Casino at 29 Sherman Avenue West, opened last June with new owners Bekim Lumani and Benny Useni. A new parking area and interior renovations were completed last spring in preparation for the restaurant’s opening. 

“The Fort Atkinson Chamber Revitalization Loan program enabled us to do a top-to-bottom renovation of the former Belmont exterior, adding new siding, a new patio and a paved parking lot, which previously was gravel,” said Lumani. “The chamber and city have been very supportive, and business is good!”

A project that is currently in the works is the Big Bluestem Market Collective, located at 225 South Main Street, now owned by Rob and Alicia Norris. Set to open this summer, the business will feature an eatery, taproom bar, and market featuring goods and products from local micro businesses. The space is currently undergoing major interior and exterior renovations with a focus of recycling reclaimed materials to prevent anything from going to waste. 

“The Chamber’s Revitalization Loan Program has provided us with the opportunity to support our dream of transforming a historic Fort Atkinson Main Street location into a space that encourages community, creativity and connection. We are excited about this project and being a part of the Fort Atkinson community with our new business, the Big Bluestem Market Collective,” the couple said. 

Business property owners may apply for up to $50,000 interest-free for 24 months, to enhance exterior improvements to retail or commercial properties. All work must comply with city codes and ordinances, and borrowers must meet acceptable credit standards and provide collateral if deemed necessary. In addition, the property owner must maintain the majority of his/her banking relationship with at least one of the participating lenders. Loans granted to any one borrower for any single building may not be less than $5,000, and the maximum loan term cannot exceed ten years. 

Projects are selected through a competitive application process with attention given  to the property’s preservation, restoration, or maintenance, its location and historic value, the scope of the project, and whether the project design blends well with surrounding structures. The City of Fort Atkinson’s Comprehensive Master Plan is also considered by the selection committee before final approval.

“The Fort Atkinson Area Chamber of Commerce and our financial partners recognize the barriers of launching a new business, and are proud to support entrepreneurial activity in our city,” Chamber Director Carrie Chisholm said. “Additionally, it’s great to see our buildings utilized to their highest potential.” 

Those interested can contact the Fort Atkinson Area Chamber of Commerce for an application, which is then submitted for review to the chamber’s Economic Development Committee. Applications can also be found online at www.fortchamber.com/revitalization-loan. Upon approval, the applicant can then complete the necessary paperwork through one of the participating lending institutions.

The Fort Atkinson Area Chamber of Commerce, 244 North Main St., is open Monday through Friday, 8 a.m. to 5 p.m. A full directory of chamber members is available at www.fortchamber.com. 

After opening last June, Tavern on Rock, 29 Sherman Avenue West, has a new parking lot, and interior renovations, both of which were completed last spring.  

Rob and Alicia Norris, and their children, are pictured in front of what will soon be the Big Bluestem Market Collective, 225 South Main St. The new business is set to open this summer and will include an eatery, taproom bar, and market, featuring goods and products from local micro businesses.

Above two: Before and after pictures show changes made at 10-62 Saloon, 12 S. Water Street East. Owners, Erin and Mitchell Patterson, used their loan to completely update their building.  

Photos submitted. 

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