Whitewater: Generac-sponsored ‘Parade of Lights’ set for Dec. 2

A holiday “Parade of Lights” will be held in Whitewater. 

Information released by Downtown Whitewater, Inc. — a volunteer-driven, nonprofit organization focused on promoting the city’s “history and traditions” — notes that the parade will be held on Dec. 2. 

Additionally, the release states, among things that are new this year, the parade route will be shortened to help participants navigate in cold temperatures, and the organization is introducing a new holiday-related activity, titled: “Shop Small Holiday Market.” 

Further, the release notes that Generac will again be the “title sponsor” of the parade. 

This year, the parade theme is “Color Your Holidays Happy.” 

According to the release, participants are encouraged to take advantage of the parade’s after-dark start time by incorporating lights into the displays and floats. The parade is slated to begin at 6 p.m.

A parade route will soon be made available on the Downtown Whitewater website:  www.downtownwhitewater.com/event-projects. 

Those interested in participating in the parade are asked to fill out an entry form. A link to the form is here: https://forms.gle/iENMK2Uv7chMHBbf8.  

Along with the parade, several holiday activities are slated, including “a variety of activities before and after the parade,” according to the release, with activities beginning at 4 p.m. 

Detail about activities will be updated on the organization’s website, the release states. 

Market, tree lighting, letters to Santa 

According to the release, a market will be held Saturday, Nov. 26, between the hours of 10 a.m. and 5 p.m., at the Cravath Lakefront Park. 

The event will feature area vendors and artisans who will be selling holiday gifts, along with holiday treats and drinks. The event also will include live music performed by “multiple musicians, bands and student,” the release states, and a child-oriented area featuring crafts and activities.

A tree-lighting ceremony is planned at 5 p.m.

Additionally, Downtown Whitewater, Inc., will host a table at two locations: at the holiday market and in the downtown area in advance of the parade, where stationary and envelops will be made available for children who would like to write a letter to Santa. 

Several activities are offered in partnership with the Whitewater Parks and Recreation Department, the release notes. 

According to the release, Downtown Whitewater, Inc., works to “reenergize and enhance” the community’s historical downtown and advocates a “passion” for Whitewater. The group explores opportunities to inspire confidence and investments “flowing toward an economically vibrant, engaging and exciting place in the heart of Whitewater.” 

A lighted float travels along Main Street during a previously held holiday parade in Whitewater.  

“Santa and Mrs. Claus” are among parade participants in Whitewater during a previously held holiday event. 

Contributed photos. 

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