Fort Community Credit Union (FCCU) has received the 2021 Governor’s Financial Literacy Award.
The recognition came during a virtual ceremony held last Tuesday, Feb. 15, according to information released Monday by the credit union.
According to the release, “the honor is given in recognition of the efforts FCCU has put forth to serve members and community members by offering a vast variety of free educational resources.”
As part of its core values, the release read, “FCCU aspires to be the humble and approachable financial educator for every generation in their lifelong journey. Since the onset of the coronavirus pandemic, the credit union has seen an overwhelming increase of video watch time and social post impressions related to financial literacy content.
“This ultimately means community members are more informed on financial topics giving them the knowledge needed to make sound financial decisions throughout life. The video library is complete with Spanish subtitles allowing the resources to be accessible in more ways to more people.”
Last year, FCCU team members dedicated over 330 hours to developing virtual financial literacy resources, including the development of the “Common Cents” video playlist with 23 videos, ranging in topics from “how to read your credit score” to “how to teach your kids to save.” The FCCU online video library has over 184,000 minutes of watch time with a reach of over 666,000 impressions. An increase of over 247% from 2020, the release stated.
According to the release, Gov. Tony Evers, offering a statement regarding the award, was quoted as saying: “Financial education should build on and respond to people’s individual strengths, circumstances, and needs in order to help them work toward their own unique goals. The dedication of these individuals and organizations to help Wisconsinites become more financially secure and achieve their dreams is commendable and helps ensure not only the future success of individuals and families, but our entire state.”
After considering submitted nominations, award recipients were selected by the Governor’s Council on Financial Literacy and Capability. Criteria used to judge nominations included: innovative implementation of an effective financial literacy and capability program or program element within the last two years; emphasis on financial inclusion, demonstrated measurable results; collaboration with partners; and scalability of the program design, the release noted.
FCCU President and CEO Sue Johnson, responding within the release to questions about efforts made by FCCU, said: “I know that many of our team members have spent time in classrooms, starred in financial literacy videos, filmed and edited videos, and worked with our members to help them be in a better place financially. Our team members are the reason we won this award. I am so proud of them for making this possible.”
To learn more about the Governor’s Council on Financial Literacy and Capability, visit: https://wdfi.org/OFL/govcouncilfinlit/.
For more information about the award, FCCU’s efforts to increase financial literacy and to gain access to the free financial literacy resources, visit the credit union’s website: fortcommunity.com.
Gov. Tony Evers
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