The Jefferson County Area Tourism Council (JCATC) has announced it has released its 2022-23 Jefferson County Tourism Official Guide.
Some 30,000 guidebooks are being distributed throughout Jefferson County. Locations include the Jefferson County Visitor Center, located at the Jefferson County Fair Park, and multiple chambers of commerce and tourism centers and businesses in Waukesha, Dane, Milwaukee, Racine and Kenosha counties.
According to a recent news release, JCATC is branching out to areas mirroring the Wisconsin Department of Tourism’s marketing reach, including locations in northern Illinois, Iowa, and the Lake Express Ferry.
This year marks the 24th year JCATC has produced the official guide for Jefferson County.
Within this year’s guide, updates include incorporating photos on the cover from actual visitors and residents of Jefferson County as shared on the council’s Instagram page with the tag #enjoyjeffcowi. The cover also incorporates an updated tagline: “How do you enjoy Jefferson County?”
The tagline is meant to draw attention to the photos as they share the multifaceted ways to enjoy Jefferson County, the release stated.
Visitors and Instagram enthusiasts who would like to see their photos on the council’s Instagram page and possibly in future printed pieces, like the 2023-24 Official Guide, are encouraged to tag their photos with the above hashtag for consideration, the release continued.
“Our official guide presents how all our rich cultural, arts, music, history, parks, outdoor recreation and tourism-sector business and organization offerings resonate with residents and visitors to Jefferson County through their own experiences. We know a photo speaks a thousand words and this year’s official guide has stories galore. We are so lucky to live in an area of Wisconsin that captures the spirit of small-town charm living with big-city amenities,” JCATC President Katie Newcomb was quoted as saying in the release.
Newcomb stressed the diversity of activities in the area.
“We really have a lot to offer and look forward to hearing, and seeing, how residents and visitors near and far enjoy all Jefferson County has to offer,” she stated.
The 2022-23 Official Guide can also be found on the JCATC’s website: enjoyjeffersoncounty.com/the-official-guide/.
The website also provides some additional information, such as an updated calendar, Top 5 and 10 lists of activities and experiences, blogs, newly designed newsletter links, and continues the tradition of offering the popular “Enter to Win” contest, the release noted.
Contestants have a chance to win gift certificates from the following Jefferson County participants: Cambridge Market Café, Crawfish Junction, Hi-Way Harry’s, Koshkonong Mounds, Mangiami, Outpost, Sprouting Acres, and Willow Brook Golf Course.
The contest will run through the end of 2022 and JCATC anticipates awarding nearly $1,000 in total gift certificates.
The 2022-23 Jefferson County Official Guide was designed by Jennifer Creative of Germantown, Wisconsin, according to the release.
About the Jefferson County Area Tourism Council
The Jefferson County Area Tourism Council is a grassroots, 501(c)(6) organization with the sole purpose of increasing tourism throughout the entire Jefferson County, Wisconsin area. The group consists of area Chamber, Municipal Tourism Departments, and business representatives. Communities are conveniently located between Madison and Milwaukee along the I-94 and US-26 corridors and include Cambridge, Fort Atkinson, Jefferson, Johnson Creek, Lake Mills, Oakland, Palmyra, Waterloo, Watertown, Whitewater, and surrounding areas. JCATC actively looks to bring together businesses, organizations, associations, and individuals for the development and promotion of tourism in Jefferson County, Wisconsin.
A look at the cover of the newly designed 2022-23 Jefferson County Tourism Official Guide.
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