The Jefferson County Area Tourism Council (JCATC) has announced that its website has seen an uptick in traffic, largely attributed, according to a recent news release, to an update and redesign launched in 2021.
According to a recent new release, the new website, which launched in April of last year, has seen a 100% increase in page views since 2020 and a 50% increase in page views since 2019, which, the release reported, was “the group’s previous high page view number.”
In 2021, the release stated, the site received 118,135 page views.
“When we launched our updated website in April 2021, Jefferson County residents, business owners and employees, and visitors were looking for ways to explore the world safely. We are happy to see the improvements we made to our website have resonated and encouraged visitors to explore more when they visit Jefferson County,” JCATC President Katie Newcomb was quoted as saying in the release.
The website updates came after more than a decade with the former design and were made utilizing grant funding from a TRAVEL Grant awarded by the Wisconsin Department of Tourism in 2020, the release explained.
The newly designed website is much more photo-focused and features engaging content like the “Top 5” things to do in every season, a comprehensive calendar of events, a robust directory of businesses and services throughout Jefferson County, and a monthly drawing for gift certificates for various Jefferson County restaurants and attractions.
In addition, the release continued, a blog and accompanying monthly newsletter provide first-hand accounts and experiences that highlight the cultural, arts, music, history, parks, outdoor recreation, and tourism-sector business and organization offerings within the 10 communities and surrounding areas in Jefferson County.
Further, the release noted, the increase in page views was achieved in concurrence with a partnership formed between Jefferson County and the Discover Mediaworks’ brand: Discover Wisconsin. The partnership was formed to develop a three-year program to promote Jefferson County through a TV series, blogs, digital presence, shorts and more.
JCATC has been working with county officials and Discover Wisconsin producers to help create interesting stories about the county’s best, and hidden, tourism treasures.
“We are delighted to work with the Discover Wisconsin team. Four of our communities, including Fort Atkinson, Johnson Creek, Watertown, and Whitewater, have experience working with Discover Wisconsin and are thrilled to work together to showcase all communities, big and small, that make Jefferson County a great place to live, work, and play,” Newcomb stated.
According to the release, a Jefferson County episode is currently being filmed and is expected to air in September. Additional blogs, digital shorts, podcast opportunities and episodes showcasing different Jefferson County tourism elements are expected to launch throughout the three-year program, ending in 2024.
The redesigned website can be viewed at enjoyjeffersoncounty.com.
The redesigned Jefferson County Area Tourism Council website as viewed on a smart phone. Kim McDarison photo.
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