By Kim McDarison
Several “elves,” all employees of Jones Dairy Farm, gathered in the Jones Dairy Farm Market Thursday to receive on the company’s behalf the “Marigold Award,” given by the Fort Atkinson Beautification Council.
Beautification Council President Jude Hartwick said the award is given to an individual, organization or business that has worked to improve or enhance the aesthetic value of a community structure, property or space.
Among the company’s award-winning contributions, Hartwick pointed to its holiday decorations. A lighted display created by the company begins at the Jones Market, 601 Jones Ave., and continues along the Glacial River Bicycle Trail, a portion of which runs parallel with Janesville Avenue.
Additionally, the company has been a valued supporter of the beautification council’s downtown mural projects, Hartwick said.
The Fort Atkinson Beautification Council’s purpose “is to help beautify Fort Atkinson and its environs,” Hartwick continued.
“The Marigold Award is presented to honor those who do an exemplary job to enhance our aesthetic and natural bueaty.” Contributions made by Jones Dairy Farm to the community “exemplify this spirit,” he added.
Hartwick said that while the award has been in existence for some 20 years. It is not an annual award, but rather one nomination-driven. Any member of the beautification council can make a nomination. Jones Dairy Farm was nominated this year for the recognition by beautification council member Jeff Agnew, Hartwick said.
Employees on hand to receive the award were among those who participated in helping to assemble the lighted holiday display, Jones Market Sales and Marketing Manager Mariah Hadler said.
Hartwick and Fort Atkinson Beautification Council member Dick Schultz were on hand Thursday to present the award, which was received by a collection of cheerful Jones Dairy Farm elves, including Hadler and Jones Dairy Farm marketing team member Jenna Broege, in charge of managing the company store websites, print and digital marketing material, television marketing, promotional relations and signage.
After the presentation, both Hadler and Boege noted that the Jones Dairy Farm Market will be participating Saturday in the “Holiday Open House and Market,” hosted by the Fort Atkinson Area Chamber of Commerce and featuring refreshments, in-store specials at area businesses, strolling carolers, live music and horse-drawn carriage rides, among other attractions.
An earlier story about Saturday’s event is here: https://fortatkinsononline.com/holiday-open-house-and-market-slated-proceeds-to-support-christmas-neighbors/.
Further, they said, Jones Dairy Farm will be hosting “Magic on Jones Avenue.” The event, slated for Dec. 17, will feature an opportunity for photographs to be taken with Santa and Mrs. Claus, with cookies and hot cocoa for sale. Proceeds from the event will be used to support the United Way of Jefferson and North Walworth Counties. Patrons also will be treated to free candy canes and a Jones Dairy Farm holiday-themed coloring book.
The event, which will be held between 3:30 and 6:30 p.m., offers an opportunity to walk through the Jones Dairy Farm holiday lights display. The experience is complete with holiday music and live animals on the Jones Dairy Farm property.
The display is available evenings for viewing and walking throughout the holiday season.
For more information about the Magic on Jones Avenue event, visit the company’s website: http://shopjonesmarket.com/magic-on-jones-avenue/.
Jones Market Sales and Marketing Manager Mariah Hadler, at left, receives on behalf of the Jones Dairy Farm company the “Marigold Award,” presented by Fort Atkinson Beautification Council President Jude Hartwick.
Jones Dairy Farm “elves” gather Thursday to receive the “Marigold Award,” which was presented by members of the Fort Atkinson Beautification Council. Council President Jude Hartwick noted during the presentation that the award is given to entities within the Fort Atkinson community which have enhanced the aesthetic value of the community. Jones Dairy Farm was chosen this year in celebration of its holiday lights display, which begins at the Jones Dairy Farm Market property and travels along the city’s bike path paralleling Janesville Avenue. Those gathered Thursday for the award presentation include, front row, from left: Jones Dairy Farm employees Sienna Collins, Aliyah Collins and Baylee Floerke; middle row, from left: Jones Dairy Farm employees Jenna Broege and Pam Carnes; and back row, from left: Jones Dairy Farm employees Angela Masche-Schroeder, Kaden Nygran and Mariah Hadler, followed by Fort Atkinson Beautification Council member Dick Schultz and Hartwick.
Jones Dairy Farm “elves” and members of the Fort Atkinson Beautification Council, including Dick Schultz and the group’s president Jude Hartwick, gather on the stairs of the Jones Dairy Farm Market after the presentation of the Marigold Award. The market, festively lit with holiday decor, offers a starting point for those interested in walking the company’s lighted holiday display, which begins on the Jones Dairy Farm property and continues along the community bike path, paralleling Janesville Avenue.
Kim McDarison photos.
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