The Whitewater Arts Alliance will be hosting a virtual workshop presented by music entrepreneur Laura Hartmann.
According to information released by the alliance, “(Hartmann) teaches aspiring music professionals about their options and opportunities to make their dream a reality.”
The virtual event will be held Wednesday, March 9, from 7 to 8:30 p.m. via Zoom.
The workshop, titled “Navigating the Music Business: It’s Who You Know,” offers an overview of the different people that help an artist, including a manager, booking agent, lawyer, accountant, record label or publicist, including how these roles are different, and whether or not the artist can fill these roles themselves, the release noted.
Hartmann became interested in arts administration after accepting a job with the Aspen Music Festival and School and after completing a master’s degree in flute performance at the Brooklyn Conservatory. She received a bachelor’s degree from the College of St. Rose in Studio Music and Music Education. In 1990, she began working for Herbert Barrett Management. As Barrett’s jazz roster expanded, Hartmann was assigned to travel with many leading jazz artists, an experience that led her to specialize in the genre, the release continued.
In 1997 she struck out on her own as an artist manager and producer, founding LVanHart Artist Productions. Hartmann has met and collaborated with many of today’s great jazz musicians and has developed her own roster, which has included Steve Wilson, Mike Stern, Terell Stafford, Ray Vega, Joe Locke, Michael Wolff, Don Byron, and Tom Harrell. Hartmann is also an adjunct faculty member at the College of St. Rose, Ulster County Community College and SUNY New Paltz, the release added.
The workshop is sponsored by the University of Wisconsin-Whitewater College of Arts and Communication, First Citizens State Bank, and John and Sandra Heyer. While sponsorships have made it possible to offer this event free of charge to the public, the release noted, donations for this and future programming is gratefully accepted. To donate, visit: https://www.whitewaterarts.org/shop/dnations.
To register for the free, virtual workshop, visit: https://www.whitewaterarts.org/laura-hartmann-music-business-workshop.
Members of the University of Wisconsin Whitewater Voice Academy perform on the steps of the Whitewater Cultural Arts Center during an event sponsored by the Whitewater Arts Alliance held last summer. File photo/Kim McDarison.
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